September 1, 2015

What is Your Company Communicating with its Office Layout?

by TrueNorth Desks

Whether you have potential clients or employees visiting, you want to impress them right when they enter your office, and the first thing they are going to notice is the environment. When they look at the office’s interior space, your visitors will begin to decide if they want to do business with your company. So you have to ask yourself, “What kind of message are we sending with our environment?”

View the Layout as an Outsider
You are extremely familiar with the practices, priorities and conduct of your business. But those potential clients aren’t, and they don’t have the luxury of spending hours and hours getting to know your company before they decide to give you their business. They are going to use everything they see and hear during their visit to make that decision. So you need to view your interior office space as a selling point.

Try to imagine what a new visitor—someone completely unfamiliar with the company—would think about your current layout. Questions might they ask:

  • Does the space feel warm and inviting?
  • Are there a lot of common areas or only a few?
  • Is it a space that seems to encourage creativity or subdue it?
  • Does the layout encourage collaboration or do employees reside mostly at their desks?

Branding Your Office
The moment you begin to view your office as an extension of your company’s brand, the more successful you’ll be at winning over clients on a first impression. Consider what type of message you want to communicate to potential clients (or employees) when they walk through your door. Do you want clients to know that your business encourages employees to work with each other or alone at their desk? Do you want to demonstrate that your company is progressive and innovative or more standard and traditional?

Once you’ve figured out what message you want to communicate, then set out to visually demonstrate that with the layout and environment. If you want to showcase that you encourage collaboration among employees, set up common work areas throughout the office. These common meeting areas should be placed centrally to show that teamwork is a priority. Fill these areas with standing desks, which are optimally suited to increase collaboration. Ergonomic standing desks also demonstrate that your company embraces creativity. By replacing traditional office desks with standing workstations, your office visitors will see that you are a company who thinks outside the box and values innovation.

TrueNorth height adjustable desks can help you set the right impression with first time office visitors. Check out our collection of sit to stand desks, and request a brochure for more information here.

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